Brand Management Experience
May 17th, 2010 // 3:43 am @ Matthew
While at Rolf C. Hagen, I led the online & social media marketing of several Hagen brands including the Fluval aquatics brand, Tropican and Tropimix avian brands, and the Hagen Avicultural Research Institute (HARI). Reaching Hagen’s customers via the internet came naturally as my knowledge of search engine optimization, online content creation, and web design was developed through my own online media company, Jepplin Media.
The Fluval aquatics brand provided most of my experience via the Fluval Blog as I worked on multiple new product launches, consumer contests and promotions, and consumer feedback and troubleshooting. My recommendation and implementation of the Fluval Blog was recognized in Pet Product Marketing magazine (UK) for its innovative approach to marketing a new aquarium filter.
Based on the success of the Fluval Blog, I was also commissioned to design and implement a similar site for the Hagen Avicultural Research Institute (HARI) to support Hagen’s various avian brands. The HARI Blog is still in use today and widely recognized as a leading source of avian companion animal information.
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