Career Highlights: As a Leader
September 2nd, 2010 // 2:02 am @ Matthew
While at Rolf C. Hagen, I led the online and social media marketing of a major, high-profile new product launch-the Fluval G Series aquarium filter.
By leveraging my experience with internet marketing, search engine optimization, and social media through my own company, Jepplin Media, I gained the confidence and support of Hagen’s Global Director of Marketing to lead the online project.
I recommended and implemented the Fluval Blog, which was used to distribute information and media for the new product launch as well as other brand-related information.
This created over 300,000 brand interactions as well as 4000 customers ready to pre-order the filter as of the launch date. Additionally, the Fluval Blog was featured in Pet Product Marketing magazine (UK) for it innovative approach to marketing an aquarium filter.
Category : Career Highlights